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More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Here’s how to create one.

Social platform X struggled after Elon Musk took over, but its fortunes improved dramatically after US President Donald Trump won reelection. Now it will be become part of Musk’s AI startup xAI.

Social Security systems contain tens of millions of lines of code written in COBOL, an archaic programming language. Safely rewriting that code would take years—DOGE wants it done in months.

Researchers looked inside the chatbot’s “brain.” The results were surprisingly chilling.

The brother goes on vision quests. The sister is a former English major. Together, they defected from OpenAI, started Anthropic, and built (they say) AI’s most upstanding citizen, Claude.

WIRED’s advice columnist considers whether trying to remove your data and information from generative AI tools could lessen your impact on the technology.

Learn how travel company TUI’s digital analytics team developed an attribution model to show how marketing contributes to the business — and automated the process across all their platforms.

Challenging the world’s most successful chipmaker with an entirely new type of computer chip may seem absurd—but it is no more ridiculous than the AI race itself.

From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women — will inspire, help, and grow your content and marketing skills. It’s a great way to celebrate Women’s History Month.

Using several recent innovations, the company Databricks will let customers boost the IQ of their AI models even if they don’t have squeaky clean data.